Growth Systems for DTC Brands

Growth looks different when it's your business.

You stop thinking in campaigns. You start thinking in systems.

More spend, flat revenue, rising CAC — these are symptoms of disconnected growth.

We build growth systems where every dollar, channel, and decision is accountable to profit.

Book a Growth Call

For brands serious about scaling.

The problem

When it's your business, nothing operates in isolation.

Spend affects margin.

Creative affects conversion.

Reach determines acquisition efficiency.

You feel it when something is off. But siloed marketing doesn't.

And disconnected execution doesn't fix it.

It costs you efficiency.

It costs you profit.

Book a Growth Call

Trust isn't given. It's earned.

  • Krist Agakhanyan, Owner, Stealth Angel Survival

    The Social Media Burst team are problem solvers. I come to them with problems. They solve them. We needed to turn Meta into a more efficient machine for our business, and they did just that — helping us reach more potential buyers for way less than we were spending. They are a reliable partner who pushes through walls with ideas and recommendations that actually move the needle. That's why we've worked together for so many years and will continue to do so.

  • Rukshan Mistry, Founder, TrilogieLA

    It's sometimes hard to find nice, trustworthy people you enjoy working with and Ryan and Arpa are both of those things. Of course, I highly recommend them.

  • Lauren Parrish, CEO, ParrishLA

    When looking for the best marketing team to help my brand grow, Ryan is my main person...always.

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  • OUR PERSPECTIVE

    Most people giving you marketing advice have never been responsible for the outcome.

  • We have.

    We've worked inside businesses where growth wasn't theoretical.

    It affected cash flow.

    It affected margin.

    It affected real decisions.

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    We've had to decide where to spend, what to prioritize, and what
    to cut. Not just what might perform — but what actually makes the
    business stronger.

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    That perspective changes everything about how you approach marketing.

    You stop chasing isolated wins.

    You start building systems that hold up over time.
Book a Growth Call

What that looks like in practice

Our services

  • Growth Roadmap

    We assess where your business stands today — what's working, what's not, and what's holding growth back. Then we build a prioritized plan that tells you exactly where to invest, what to fix, and how to hit your growth targets.

  • Acquisition

    We scale customer acquisition through Meta, combining media buying, creative strategy, and asset development into a single system built for
    efficiency.

  • Email & SMS

    We build systems across email and SMS that keep your brand present, increase purchase frequency, and grow the LTV of every customer you've
    already acquired.

  • Creative

    We develop and produce campaign-ready creative — photo and video assets built for paid, email, and brand use.

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For some clients, the Roadmap is the starting point for an ongoing execution relationship. For others, it stands alone. either way, you leave with a plan built to act on.

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Each piece delivers on its own.

But growth compounds when everything is connected.

How this shows up in the business

  • ParrishLA

    Growth Roadmap
    Acquisition
    Email & SMS

  • ParrishLA came to us at a point where paid acquisition had broken down.

    Meta ads were their primary source of new customers, but performance had deteriorated to the point where they were operating below 1x ROAS — making it difficult to scale despite strong product demand.

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    We started by rethinking how capital was being deployed. Instead of spreading spend across the catalog, we focused on SKU-level performance — prioritizing proven products and aligning creative around what was already converting.

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    That shift changed the economics of acquisition. We scaled ROAS from sub-1x to 3x+ while maintaining strict MER alignment — cutting CAC from $110–150 to ~$57 in the process.

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    With acquisition stabilized, we expanded into retention. We rebuilt their email system to better capture and nurture demand — growing LTV from ~$260 to just over $300 within six months.

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    Acquisition, retention, and product strategy worked together to improve how the business scaled — allowing the brand to increase spend, grow more efficiently, and operate with stronger underlying economics.

  • Stealth Angel Survival

    Acquisition
    Creative
    Organic

  • We initially partnered with Stealth Angel to rebuild and grow their social media presence—developing a content system that expanded their audience from ~142K to 580K+ on Facebook and ~57K to 110K+ on Instagram.

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    More importantly, we drove meaningful growth in reach and visibility beyond their existing audience.

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    Reach has grown at a 47% CAGR, with monthly organic views now exceeding 5.3M. Approximately 76% of that growth comes from non-followers—bringing entirely new audiences into the brand.

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    From there, we restructured how their advertising actually operated.

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    We built a creative testing system that increased output from a handful of ads to 50+ tests per month—allowing us to identify winning creative faster and iterate with more precision.

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    We then shifted how performance was measured. Instead of optimizing for platform ROAS, we focused on incremental ROAS (iROAS) and new customer ROAS (nROAS)—ensuring that spend was driving new revenue and contributing to real brand growth, not just capturing existing demand.

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    That shift moved the business from an 8% YoY revenue decline prior to our engagement to a 22% YoY increase in sales within the first year of working together.

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    The result was a more efficient, more predictable acquisition system—one that scales effectively and supports sustained year-over-year growth.

  • THIS IS FOR YOU IF

    You're already investing in marketing — and you want it working harder for the business.

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    You treat your agency as a partner, not a vendor.

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    You're willing to be challenged on how you think about growth.

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    You understand that ROAS doesn't tell the whole story — and you're open to measuring what actually matters.

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    You believe profit is the goal, and you make decisions that reflect it.

  • AND NOT FOR YOU IF

    You’re looking for quick wins without changing how things operate.

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    You want someone to just “run ads” or "send emails.”

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    You’re not thinking about the business beyond the next campaign.



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If this is how you think about growth, we should talk

Book a growth call

Frequently Asked Questions

Do you only work with outdoor brands?

No. But let's dive in. A few years ago, Social Media Burst decided to focus on brands that get people outside. Brands in the sporting industry, outdoor industry, lifestyle, etc. Our team spends a ton of time outside (hiking, camping, playing soccer/golf/anything with a ball, surfing, skiing, swimming, etc.).

And we realized that effectively marketing for brands we might actually use was way easier than working with brands we'd never use.

BUT, this focus does not preclude us from working with brands outside of these industries. In fact, industry is not the deciding factor when we decide to partner with a brand.

So what is the deciding factor?

Typically, it's the founder. After pitching SMB to countless brands and working with many of them, it's become pretty easy to tell who we want to work with and who we do not.

And more times than not, the founder is the best indicator of a prosperous brand/agency relationship.

We like working with truly brilliant founders who are in it for the long haul. They're bringing a lot to the table and are willing to share it with those they work with. And they have high expectations of anyone they bring in to help grow their brand. They are collaborative, not tyrants. Trust is the foundation with these types of people, and they give it up front but revoke it quickly if necessary. That means they hire skilled people and agencies and let them cook! They don't micromanage. But they do manage! They expect timely and meaningful communication so they understand what's happening and can make decisions quickly that will benefit the brand. They are kind. They are human. They're people you'd actually like to hang out with.

...to name a few things.

All of this to say, no, we don't exclusively work with outdoor brands, although that is our main niche. We search for great founders with great teams who are looking for a great partner to build with.

How much do your services cost?

Our engagements are scoped based on the needs of the business, but most clients invest between $5K and $15K+ per month across strategy and execution.

Some clients start with a single channel, while others engage us more deeply across acquisition, email/SMS, and strategic support.

For businesses that want clarity before committing to execution—or a reset on how growth is approached—we also offer a one-time Growth Roadmap.

Media spend and platform costs (such as email/SMS tools) are managed directly by the client.

What does it look like to work together?

We typically start with a conversation to understand where the business stands and what you're trying to achieve.

From there, we’ll either recommend a Growth Roadmap to clarify priorities, or move directly into execution if there’s already a clear direction.

Every engagement is scoped based on what’s needed, but the goal is always the same—build a system that drives consistent, profitable growth.

Do you require long-term contracts?

No.

We structure engagements based on the work, not rigid contracts. Our clients stay because the work is delivering value—not because they’re locked in.